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Does the advertisement text need to be consistent on every AD?

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  • Does the advertisement text need to be consistent on every AD?

    I mean job description. I have already posted an ad on newspaper. I have to post another on others. Since the first newspaper charged per ad line, I have to abbreviate some words. For the second newspaper, they charge per word, so I don't have to abbreviate words. My question is whether or not I have to keep the consistency between two ads?

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