B2 Visa

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Hi Experts

I am on H1 B Visa and My parents wanted to apply for B2 visa to see us.
They have applied for 4 times before and denied all the time. Still we didnt figure out what was the denied reason.
last four time they have sponsored by themselves.
They have shown Business last four time. Is it good if we show them as retired person as he is retried from business but still active only few hours a day?
Is it going to make any bad impression on VO, if we change the Occupation this time?
Can i sponsor them on this time?
What we have to take care while applying their B2 Visa?
What could be the reason of denied?

your help and direction will be appreciated.

Thanks in Advance.

[inadmissible]

It would be helpful to know why they were denied. For example, if they were denied because they could not show strong ties to their residence, it would not be of any help to write them an invitation letter.

[inadmissible]

They make most of their decisions based on the DS-160. It is like applying for a job, if you have a terrible resume then it isn't worth worrying about the interview questions.

What did they put down as their job details on their DS-160?

BTW having business ties beats being retired